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Popular Products Right Now

These are a few of our top sellers going fast right now!

To Shop

Isle of Dogs | CocoClean Xtra Clean Shampoo Red Berries And Champagne 250ml

$25

Harringtons Natural Dog Food | Turkey & Veg | 2kg Pack

$12

Wellness Complete Health 100% Natural Dog Food | Small Breed Grain-Free | 1.81kg

$42 $21

goDog Dragons Periwinkle W/Chew Guard

$25

Nina Ottosson | Dog Brick Interactive Toy

$42

Outward Hound Snake 3sqk

$20

Short Dated | Clearance | Doggie Goodie Box

$100 $40

2 for 1 | Vet IQ | Healthy Treats Skin & Coat for Dogs | Natural Pet Treats | 70g

$8.00 $6.40

2 for 1 | Vet IQ | Healthy Treats Breath & Dental for Dogs | 70g

Beaphar Care+ Rat 250g

$12

Nina Ottosson | Treat Maze Interactive Toy

$30

VetIQ Serene-Um Natural Tablets for Dogs & Cats | 120 Tablet Pack

$53.00 $21.20

TetraMin Granules 34g

TetraMin Granules 100g

$23

Nature's Miracle | Litter | Premium Natural Clumping Corn Cob Cat Litter | 4.5kg

$43

Harringtons | Natural Optimum | Guinea Pig Food | 2kg

$12

Barking Heads | Bowl Lickin Chicken for Large Dogs 100% Natural Dog Food | 12kg

$140

Barking Heads | Pooched Salmon 100% Natural Dog Food | Grain-Free | 12kg

$145

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Pure and Wholesome Blogs

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Summer Clean with FURminator and COCO Clean

February 18th 2020Fur…everywhere…. And Sand! Groan!! For real! My dog should be bald I’ve brushed him that much and that often & I’m sure my poor vacuum cleaner has ¾’s of the beach in it…. Summer beach fRead more

Do you have a Backyard Baby?

January 21st 2020I love mud. Grubby fingers. Mushy gunky chunks in my hands squeezing between my fingers. I love the feeling. I love how it all comes from my backyard and how I have taken care of my own waste. I loveRead more

Why is my Dog not eating?

September 12th 2019Will you just eat the food! C’mon, I know it’s not steak but it’s good, I mean it smells funky to me but you like that right?? What if I add some gravy….you’re not meant to just lick theRead more

The Grass Can Be Greener...

August 21st 2019Ok, so when you hear “Honey, I think there is something seriously wrong with the dog” said in a very serious “grown up” voice, like every other fur-parent…I PANIC!! What’s wrong withRead more

Say Hello to No More Stinky Dog Breath

April 3rd 2019Sunny, Sunday morning ... the birds chirp away and the waves roll in and out. You can really feel that this is shaping up to be a great day. As the clock strikes 6:15, the whole family have one byRead more

Life before Little Genie Compostable Baby Wipes

March 19th 2019I’m a wet-wipe fanatic and I could possibly start a movement...Read more

How To Choose Which Nature’s Miracle Pet Clean-Up Product To Use

December 16th 2018The Nature’s Miracle natural pet clean up range are some of our most popular products but there are many products in the range and it can be tricky to know which product to use when. We haveRead more

Why is Air Dried Pet Food So Good?

July 20th 2018We’ve recently started offering the Isle of Dogs air dried food range for cats and dogs. One of our early testers described it as like cocaine for pets - they go nuts for it. Pure and Wholesome dRead more

How to Compost Little Genie Biodegradable Disposable Nappies

April 20th 2018Our Little Genie compostable nappies and nappy pants are some of our most popular products. They are popular because they are safer for babies and toddlers as they don’t contain nasty ingredientsRead more

A Wholesome Story: how Holy Tote & Paper Love Got Started

March 5th 2018Pure and Wholesome is about the belief that if everyone only bought products that were made sustainably and by people who were treated well, the world would be awesome! I interviewed DanielleRead more

Nina Ottosson Dog Puzzles and Toys with hidden treats - new in!

February 1st 2018We've just received our first delivery of our Nina Ottosson puzzles and toys for dogs. They are world famous, created in Sweden by Nina herself in the belief that dogs need mental as well as physicRead more

How To Care For Your First Kitten or Puppy

December 1st 2017I have vivid memories as an eight year old going to chose my new kitten. Selecting her from the litter was easy as she was the most playful, social, black and white bundle of fluff. I named her PandaRead more

About Pure and Wholesome

We want to be your most trusted, convenient source of pure and wholesome products for your family, pets and home. We search for ethically sourced, quality products that are pure or wholesome or both, created by people who care about good things made well and produced sustainably.

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