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4 x 2kg | Harringtons | Natural Optimum | Guinea Pig Food | 2kg

$44

Harringtons Natural Dog Food | Lamb & Rice | 15kg

$80

Wellness CORE 100% Natural Dog Food | Ocean Formula Grain-Free | 10.88kg

$173

Nina Ottosson | Dog Brick Interactive Toy

$42

Nina Ottosson | Dog Twister Interactive Toy

$59

Isle of Dogs | CocoClean 2 in 1 Shampoo And Conditioner Sugar Cane And Grapefruit 250ml

$25

VetIQ | Green-Um | Lawn Burn Solution Tablets for Dogs | 100/175 Tablets

$54

Wellness Healthy Indulgence Gravies with Chicken & Turkey in Gravy

$2.99 $1.49

VetIQ | Nibblots | Small Animal Treats | Berries | 30g

Nature's Miracle | Behavior & Training | No More Marking 709ml

$30

Wellness Healthy Indulgence Shreds with Tuna & Shrimp in Light Sauce

$2.99

Wellness Complete Health 100% Natural Wet Cat Food | Kitten | Chicken | 85g

$2.70

Petstages Multi Rope Chew Mini

$13

Nature's Miracle | Stain & Odour | Advanced Stain & Odour Eliminator for Cats | Lemon | 946ml

$44

Pawz & Clawz | Dog Crate | #5 | Large/XLarge

$200

Nina Ottosson | Dog Tornado Interactive Toy

$49

Vet Worthy Cone Collar Medium

$24

Vet IQ | Healthy Treats | Breath & Dental | Dogs | 70g

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Bug the Jack Russell x Chihuahua

Bug is a Wire Hair Jack Russell x Smooth Coat Chihuahua. She’s tan and white, with long wispy Jack Russell hairs among her smooth coat. Her personality is spunky as, she’s not a dog who likes to Read more

Cooper the Mini Dachshund

Cooper is a 9-week old red smooth-haired Mini Dachshund (a sausage dog!) Although little in size, he has a HUGE personality and an even bigger bark - which his pawrents discovered very quickly afterRead more

Rosie the Bichon Frise cross Shih Tzu

If you are thinking of getting this type of dog, know that they are very loyal and loving and always want to be by your side. You will have to get used to those sad puppy dog eyes every time they seeRead more

Summer Clean with FURminator and COCO Clean

Fur…everywhere…. And Sand! Groan!! For real! My dog should be bald I’ve brushed him that much and that often & I’m sure my poor vacuum cleaner has ¾’s of the beach in it…. Summer beach fRead more

Why is my Dog not eating?

Will you just eat the food! C’mon, I know it’s not steak but it’s good, I mean it smells funky to me but you like that right?? What if I add some gravy….you’re not meant to just lick theRead more

The Grass Can Be Greener...

Ok, so when you hear “Honey, I think there is something seriously wrong with the dog” said in a very serious “grown up” voice, like every other fur-parent…I PANIC!! What’s wrong withRead more

Say Hello to No More Stinky Dog Breath

Sunny, Sunday morning ... the birds chirp away and the waves roll in and out. You can really feel that this is shaping up to be a great day. As the clock strikes 6:15, the whole family have one byRead more

How To Choose Which Nature’s Miracle Pet Clean-Up Product To Use

The Nature’s Miracle natural pet clean up range are some of our most popular products but there are many products in the range and it can be tricky to know which product to use when. We haveRead more

Why is Air Dried Pet Food So Good?

We’ve recently started offering the Isle of Dogs air dried food range for cats and dogs. One of our early testers described it as like cocaine for pets - they go nuts for it. Pure and Wholesome dRead more

Nina Ottosson Dog Puzzles and Toys with hidden treats - new in!

We've just received our first delivery of our Nina Ottosson puzzles and toys for dogs. They are world famous, created in Sweden by Nina herself in the belief that dogs need mental as well as physicRead more

How To Care For Your First Kitten or Puppy

I have vivid memories as an eight year old going to chose my new kitten. Selecting her from the litter was easy as she was the most playful, social, black and white bundle of fluff. I named her PandaRead more

Tools and Treatments for Pet Shedding

We’ve been traveling for over 10 years and we didn’t have a pet for all of that time. One of the first things we did after we settled into our own home back in NZ was to head to the SPCA andRead more

About Pure and Wholesome

We want to be your most trusted, convenient source of pure and wholesome products for your family, pets and home. We search for ethically sourced, quality products that are pure or wholesome or both, created by people who care about good things made well and produced sustainably.

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