Natural Pet Food | Dog | Cat | | Pure and Wholesome

Sign up & Get 30% off your FIRST purchase!

SAVE 15% on your repeat order | Use Promo Code: PETSUB15

12 x FREE Wet Foodwith your Wellness Core Dog Food

Free Kittles with Dry Cat Food

Wellness CORE | Large Breed Original | 10.88kg + FREE Tray of Wet Food (7940)

$165

Wellness CORE | Original Formula Grain-Free | 10.88kg + FREE Tray of Wet Food (7940)

$165

Wellness CORE | Ocean Grain-Free | 10.88kg + FREE Tray of Wet Food (7940)

$173

Up to 50% off on selected brands and products

Our Best Sellers

To Shop

6 x 2kg | Harringtons Natural Dog Food | 2kg | Salmon & Potato

$42

Short Dated | Clearance | Doggie Goodie Box

$100 $40

Nature's Miracle | Behavior & Training | No More Marking 709ml

$30

Nature's Miracle | Stain & Odour | Advanced Stain & Odour Eliminator for Cats | Lemon | 946ml

$44

4 x 2kg | Harringtons | Cat Food | Chicken with Rice | 2kg

$33

Old Mother Hubbard | Chick'N'Apples Mini | 142g

$7.95

Wellness Kittles Salmon & Cranberries Recipe 56.7g

$6.49 $3.89

Vet Worthy | Pet Fingerbrush (set of 2)

$12.00 $9.60

VetIQ | Nibblots | Small Animal Treats | Berries | 30g

Nina Ottosson | Dog Casino Interactive Toy

$40

Tu Meke | Air Dried Treats | Beef Bites | 50g

$16.99

Wellness Core | Simply Shreds | Mixer or Topper | Chicken, Chicken Liver & Broccoli | 79g

$3.95

Nina Ottosson | Dog Tornado Interactive Toy

$49

Doggie Goodie Box | Quality Pet Care | Premium Toys & Accessories

$100 $40

4 x 2kg | Harringtons | Natural Optimum | Rabbit Food | 2kg

$44

Outward Hound | Fun Feeder | Large | 3 Colours

$36.00 $28.80

Vet IQ | Healthy Treats | Nutri Boosters | 100% Natural Treats For Puppies | 50g

$8 $4

Make Sure You Don't Run Out of Petfood

Sign up to our subscription and receive 15% off on your repeat delivery! You can choose to have it delivered fortnightly, monthly or every two months!

Use the code: PETSUB15

DOG

CAT

SMALL ANIMALS

PET GROOMING

PET TOYS

PET CLEAN-UP

Pure and Wholesome Blogs

View All

Bug the Jack Russell x Chihuahua

Bug is a Wire Hair Jack Russell x Smooth Coat Chihuahua. She’s tan and white, with long wispy Jack Russell hairs among her smooth coat. Her personality is spunky as, she’s not a dog who likes to Read more

Cooper the Mini Dachshund

Cooper is a 9-week old red smooth-haired Mini Dachshund (a sausage dog!) Although little in size, he has a HUGE personality and an even bigger bark - which his pawrents discovered very quickly afterRead more

Rosie the Bichon Frise cross Shih Tzu

If you are thinking of getting this type of dog, know that they are very loyal and loving and always want to be by your side. You will have to get used to those sad puppy dog eyes every time they seeRead more

Summer Clean with FURminator and COCO Clean

Fur…everywhere…. And Sand! Groan!! For real! My dog should be bald I’ve brushed him that much and that often & I’m sure my poor vacuum cleaner has ¾’s of the beach in it…. Summer beach fRead more

Why is my Dog not eating?

Will you just eat the food! C’mon, I know it’s not steak but it’s good, I mean it smells funky to me but you like that right?? What if I add some gravy….you’re not meant to just lick theRead more

The Grass Can Be Greener...

Ok, so when you hear “Honey, I think there is something seriously wrong with the dog” said in a very serious “grown up” voice, like every other fur-parent…I PANIC!! What’s wrong withRead more

Say Hello to No More Stinky Dog Breath

Sunny, Sunday morning ... the birds chirp away and the waves roll in and out. You can really feel that this is shaping up to be a great day. As the clock strikes 6:15, the whole family have one byRead more

How To Choose Which Nature’s Miracle Pet Clean-Up Product To Use

The Nature’s Miracle natural pet clean up range are some of our most popular products but there are many products in the range and it can be tricky to know which product to use when. We haveRead more

Nina Ottosson Dog Puzzles and Toys with hidden treats - new in!

We've just received our first delivery of our Nina Ottosson puzzles and toys for dogs. They are world famous, created in Sweden by Nina herself in the belief that dogs need mental as well as physicRead more

How To Care For Your First Kitten or Puppy

I have vivid memories as an eight year old going to chose my new kitten. Selecting her from the litter was easy as she was the most playful, social, black and white bundle of fluff. I named her PandaRead more

Tools and Treatments for Pet Shedding

We’ve been traveling for over 10 years and we didn’t have a pet for all of that time. One of the first things we did after we settled into our own home back in NZ was to head to the SPCA andRead more

Ten Tips On How To Take Great Photographs Of Your Pet

I was asked to contribute a blog for this site. Someone came up with the idea of doing one about taking pet photos. Heads nodded (not mine) and then fingers were pointed (not mine) in my directioRead more

About Pure and Wholesome

We want to be your most trusted, convenient source of pure and wholesome products for your family, pets and home. We search for ethically sourced, quality products that are pure or wholesome or both, created by people who care about good things made well and produced sustainably.

Find out more

Come and be social with us!

About

Blog
Contact Us
About Us
FAQ

Links

Terms & Conditions
Delivery Options
Exchange Policy