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SAVE 10% on your repeat order  |  Receive 10% off on your repeat delivery!  |  Use Promo Code: PETSUB10 or BABYSUB10

BEST DEALS ONLINE    FREE FURminator Tool   |   FREEBIES w Your Order    |   20% off Bionic Dog Toys

NEW IN STORE!
Back in Stock
$7 (NORMALLY $22.50)
20% OFF NAPPY PANTS
2 for 1 USE CODE: MiMonster
30% OFF DOG CRATES

New In Store – 15% Off Opening Deal

We Welcome Tu Meke Friend to our site!

Tu Meke | Air Dried Treats | Venison Paddywack | 100g
Tu Meke | Air Dried Treats | Venison Paddywack | 100g
$11.99 $10.19
Tu Meke | Air Dried Treats | Beef Jerky | 100g
Tu Meke | Air Dried Treats | Beef Jerky | 100g
$11.99 $10.19
Tu Meke | Air Dried Treats | Beef Liver Strips | 100g
Tu Meke | Air Dried Treats | Beef Liver Strips | 100g
$11.99 $10.19
Tu Meke | Air Dried Treats | Steer Stick | 5 pieces
Tu Meke | Air Dried Treats | Steer Stick | 5 pieces
$14.99 $12.74
Tu Meke | Air Dried Treats | Lamb Chews | 80g
Tu Meke | Air Dried Treats | Lamb Chews | 80g
$11.99 $10.19
Tu Meke | Air Dried Treats | Lamb Puffs (Lung) | 80g
Tu Meke | Air Dried Treats | Lamb Puffs (Lung) | 80g
$11.99 $10.19

Back In Store

All the Nina Ottosson Dog Toys are back in Stock

Nina Ottosson | Dog Smart Interactive Toy
Nina Ottosson | Dog Smart Interactive Toy
$35
Nina Ottosson | Dog Brick Interactive Toy
Nina Ottosson | Dog Brick Interactive Toy
$42
Nina Ottosson | Dog Hide n Slide Interactive Toy
Nina Ottosson | Dog Hide n Slide Interactive Toy
$49
Nina Ottosson | Dog Tornado Interactive Toy
Nina Ottosson | Dog Tornado Interactive Toy
$49
Nina Ottosson | Dog Worker Interactive Toy
Nina Ottosson | Dog Worker Interactive Toy
$59
Nina Ottosson | Dog Casino Interactive Toy
Nina Ottosson | Dog Casino Interactive Toy
$40

Popular Products Right Now

These are a few of our top sellers going fast right now!

Harringtons Natural Puppy Food | 2kg | Turkey & Rice
Harringtons Natural Puppy Food | 2kg | Turkey & Rice
$12.00 $7.99
Nature's Miracle | Litter | Litter Box Odor Destroyer | Trigger Spray 709ml
Nature's Miracle | Litter | Litter Box Odor Destroyer | Trigger Spray 709ml
$30
Outward Hound Hide a Squirrel
Outward Hound Hide a Squirrel
$50
goDog Dragons Coral W/Chew Guard
goDog Dragons Coral W/Chew Guard
$25
Bionic Ball Super Strong, Non-Toxic Dog Toy
Bionic Ball Super Strong, Non-Toxic Dog Toy
$20 $16
Petstages Loop Ball Mini
Petstages Loop Ball Mini
$13
Isle of Dogs | Everyday Natural Luxury 448mL (Shampoo Tearless Puppy)
Isle of Dogs | Everyday Natural Luxury 448mL (Shampoo Tearless Puppy)
$30
VetIQ | M&C Healthy Treats | Teething | Puppies | 50g
VetIQ | M&C Healthy Treats | Teething | Puppies | 50g
$8.00 $6.40
Wellness CORE 100% Natural Dog Food | Large Breed Original Formula 10.88kg
Wellness CORE 100% Natural Dog Food | Large Breed Original Formula 10.88kg
$165 $132
Raw Nature | Lip Balm | Strawberry
Raw Nature | Lip Balm | Strawberry
$8.95
Raw Nature | Natural Perfume | Lavish
Raw Nature | Natural Perfume | Lavish
$24
Raw Nature | Lotion Stick | Warm Vanilla
Raw Nature | Lotion Stick | Warm Vanilla
$17.50

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Pure and Wholesome Blogs

Bug the Jack Russell x Chihuahua

Bug is a Wire Hair Jack Russell x Smooth Coat Chihuahua. She’s tan and white, with long wispy Jack Russell hairs among her smooth coat. Her personality is spunky as, she’s not a dog who likes to Read more

Cooper the Mini Dachshund

Cooper is a 9-week old red smooth-haired Mini Dachshund (a sausage dog!) Although little in size, he has a HUGE personality and an even bigger bark - which his pawrents discovered very quickly afterRead more

Rosie the Bichon Frise cross Shih Tzu

If you are thinking of getting this type of dog, know that they are very loyal and loving and always want to be by your side. You will have to get used to those sad puppy dog eyes every time they seeRead more

Summer Clean with FURminator and COCO Clean

Fur…everywhere…. And Sand! Groan!! For real! My dog should be bald I’ve brushed him that much and that often & I’m sure my poor vacuum cleaner has ¾’s of the beach in it…. Summer beach fRead more

Do you have a Backyard Baby?

I love mud. Grubby fingers. Mushy gunky chunks in my hands squeezing between my fingers. I love the feeling. I love how it all comes from my backyard and how I have taken care of my own waste. I loveRead more

Why is my Dog not eating?

Will you just eat the food! C’mon, I know it’s not steak but it’s good, I mean it smells funky to me but you like that right?? What if I add some gravy….you’re not meant to just lick theRead more

The Grass Can Be Greener...

Ok, so when you hear “Honey, I think there is something seriously wrong with the dog” said in a very serious “grown up” voice, like every other fur-parent…I PANIC!! What’s wrong withRead more

Say Hello to No More Stinky Dog Breath

Sunny, Sunday morning ... the birds chirp away and the waves roll in and out. You can really feel that this is shaping up to be a great day. As the clock strikes 6:15, the whole family have one byRead more

Life before Little Genie Compostable Baby Wipes

I’m a wet-wipe fanatic and I could possibly start a movement...Read more

How To Choose Which Nature’s Miracle Pet Clean-Up Product To Use

The Nature’s Miracle natural pet clean up range are some of our most popular products but there are many products in the range and it can be tricky to know which product to use when.  We haveRead more

Why is Air Dried Pet Food So Good?

We’ve recently started offering the Isle of Dogs air dried food range for cats and dogs. One of our early testers described it as like cocaine for pets - they go nuts for it.  Pure and Wholesome dRead more

How to Compost Little Genie Biodegradable Disposable Nappies

Our Little Genie compostable nappies and nappy pants are some of our most popular products.  They are popular because they are safer for babies and toddlers as they don’t contain nasty ingredientsRead more

About Pure and Wholesome

We want to be your most trusted, convenient source of pure and wholesome products for your family, pets and home. We search for ethically sourced, quality products that are pure or wholesome or both, created by people who care about good things made well and produced sustainably.
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