Pet | Baby | Personal Care | Lifestyle

SAVE 10% on your repeat order | Receive 10% off on your repeat delivery! | Use Promo Code: PETSUB10 or BABYSUB10

BEST DEALS ONLINE FREE FURminator Tool | FREEBIES w Your Order | View ALL Sales

50% on Puppy + Turkey & Veg

15% OFF HUMBLE CO

UP TO 50% OFF

Photo Cred: @hirshiloveskorra @lux_marsvin

Popular Products Right Now

These are a few of our top sellers going fast right now!

To Shop

Petstages | Dogwood Stick

$12

Vet Worthy Cone Collar Medium

$24

Little Genie Reusable Bamboo Nursing Pads | 6 Pads | 1 Washing Bag

$15

Little Genie | 12 packs | Biodegradable Baby Wipes Fragrance Free

$60

Short Dated | Clearance | Puppy Dog Goodie Box

$100 $40

Vet IQ | Healthy Treats | Nutri Boosters | 100% Natural Treats For Puppies | 50g

Isle of Dogs | Everyday Natural Luxury 448mL (Shampoo Tearless Puppy)

$30

VetIQ | M&C Healthy Treats | Teething | Puppies | 50g

Vet IQ | Healthy Treats | Skin & Coat for Dogs | Natural Pet Treats | 70g

Outward Hound | DayPak | Medium

$77

Humble Co | Bamboo Toothbrush | Adult Blue Medium

$6.99 $5.94

Raw Nature | Lotion Stick | Warm Vanilla

$17.50

Harringtons Natural Puppy Food | 2kg | Turkey & Rice

$12 $6

Fair + Square | Natural Face Wash | Lemony Snicket 150 g

$18

Old Mother Hubbard | Grain Free | Pumpkin and Carrot 454g

$22.50 $7.00

Wellness CORE 100% Natural Cat Food | Original Turkey & Chicken Grain-Free | 2.3kg

$50.00 $42.50

2 for 1 | Beaphar Care+ Mouse 250g

$12.00 $9.60

2 for 1 | Wellness Healthy Indulgence Morsels With Chicken & Salmon in Savory Sauce

$2.99

Make Sure You Don't Run Out of Petfood

Sign up to our subscription and receive 10% off on your repeat delivery! You can choose to have it delivered fortnightly, monthly or every two months!

Use the code: PETSUB10

DOG

CAT

SMALL ANIMALS

BABY

PERSONAL CARE

PET FOOD

PET GROOMING

PET TOYS

PET CLEAN-UP

MIMONSTERS

BAMBOO KITCHEN

ON SALE

Pure and Wholesome Blogs

View All

Bug the Jack Russell x Chihuahua

Bug is a Wire Hair Jack Russell x Smooth Coat Chihuahua. She’s tan and white, with long wispy Jack Russell hairs among her smooth coat. Her personality is spunky as, she’s not a dog who likes to Read more

Cooper the Mini Dachshund

Cooper is a 9-week old red smooth-haired Mini Dachshund (a sausage dog!) Although little in size, he has a HUGE personality and an even bigger bark - which his pawrents discovered very quickly afterRead more

Rosie the Bichon Frise cross Shih Tzu

If you are thinking of getting this type of dog, know that they are very loyal and loving and always want to be by your side. You will have to get used to those sad puppy dog eyes every time they seeRead more

Summer Clean with FURminator and COCO Clean

Fur…everywhere…. And Sand! Groan!! For real! My dog should be bald I’ve brushed him that much and that often & I’m sure my poor vacuum cleaner has ¾’s of the beach in it…. Summer beach fRead more

Do you have a Backyard Baby?

I love mud. Grubby fingers. Mushy gunky chunks in my hands squeezing between my fingers. I love the feeling. I love how it all comes from my backyard and how I have taken care of my own waste. I loveRead more

Why is my Dog not eating?

Will you just eat the food! C’mon, I know it’s not steak but it’s good, I mean it smells funky to me but you like that right?? What if I add some gravy….you’re not meant to just lick theRead more

The Grass Can Be Greener...

Ok, so when you hear “Honey, I think there is something seriously wrong with the dog” said in a very serious “grown up” voice, like every other fur-parent…I PANIC!! What’s wrong withRead more

Say Hello to No More Stinky Dog Breath

Sunny, Sunday morning ... the birds chirp away and the waves roll in and out. You can really feel that this is shaping up to be a great day. As the clock strikes 6:15, the whole family have one byRead more

Life before Little Genie Compostable Baby Wipes

I’m a wet-wipe fanatic and I could possibly start a movement...Read more

How To Choose Which Nature’s Miracle Pet Clean-Up Product To Use

The Nature’s Miracle natural pet clean up range are some of our most popular products but there are many products in the range and it can be tricky to know which product to use when. We haveRead more

Why is Air Dried Pet Food So Good?

We’ve recently started offering the Isle of Dogs air dried food range for cats and dogs. One of our early testers described it as like cocaine for pets - they go nuts for it. Pure and Wholesome dRead more

How to Compost Little Genie Biodegradable Disposable Nappies

Our Little Genie compostable nappies and nappy pants are some of our most popular products. They are popular because they are safer for babies and toddlers as they don’t contain nasty ingredientsRead more

About Pure and Wholesome

We want to be your most trusted, convenient source of pure and wholesome products for your family, pets and home. We search for ethically sourced, quality products that are pure or wholesome or both, created by people who care about good things made well and produced sustainably.

Find out more

Come and be social with us!

About

The Team
Blog
Contact Us
About Us

Links

Terms & Conditions
Delivery Options
Exchange Policy