Pet | Baby | Personal Care | Lifestyle

SAVE 10% on your repeat order | Receive 10% off on your repeat delivery! | Use Promo Code: PETSUB10 or BABYSUB10

Natural Personal Care15% off ALL Soap Bars

Nature's Miracle Back in Stock!

Wellness Core – No More Boring Bowls

30% off Paper Love

New Price on Baby Wipes $50 (Was $60)

Try Whimzees Puppy Chews 10% off

Image Cred @stanley_minidachshund_

HiBar | Solid Conditioner Bar | Plastic-Free | Volumise | 82 g

$25.00 $21.25

ALL BARS

Nature's Miracle | Stain & Odour | Advanced Formula | Stain and Odor Remover | 709ml

$30

ALL CLEAN UP

Wellness Core | Tiny Tasters | Wet Cat Food | Chicken & Beef Pate | 50g

$2.49

WELLNESS CORE

Paper Love Handmade Holdall Tote | Stone Grey

$129.00 $90.30

ALL PAPER LOVE

Little Genie | 12 packs | Biodegradable Baby Wipes Fragrance Free

$50

ALL WIPES

Whimzees | Puppy | XS | 30 Chews

$28.00 $25.20

ALL WHIMZEES

Popular Products Right Now

These are a few of our top sellers going fast right now!

To Shop

Nina Ottosson | Dog Brick Interactive Toy

$42

Furminator | Dog Small | Long Hair | Metallic Red

$78

Nature's Miracle | Grooming | Natural Puppy Shampoo & Conditioner | 473ml

$25

Nature's Miracle | Grooming | Hypoallergenic 2 in 1 Dog Shampoo & Conditioner | 473ml

$26

Hear Doggy! Flatties with Chew Guard Elephant

$30

goDog Dragons Coral W/Chew Guard

$25

ClearWipe | Antifog Lens Cleaner | 20 Wipes

$5.99

Little Genie Biodegradable* Nappy Pants | Toddler | Carton of 6 Packs (18 pants per pack)

$84.00 $67.20

Nature's Miracle | Behavior & Training | No More Marking 709ml

$30

Old Mother Hubbard | Grain Free | Pumpkin and Carrot 454g

$22.50 $7.00

Wellness CORE | Kitten Formula | 2.2kg

$50 $30

Wellness Signature Selects Shredded Boneless Chicken & Turkey 79g

$3.25

Wellness CORE Signature Selects Flaked Skipjack Tuna & Shrimp 79g

$3.25

Pet Links Plush Player Squirrel Refillable w/Catnip Tube

$20

Harringtons | Natural Optimum | Guinea Pig Food | 2kg

$12

Harringtons Natural Dog Food | Turkey & Veg | 2kg Pack

$12 $6

Beanz | Faux Fur | Bean Mat | Soft Grey

$59.95

Vet IQ | Healthy Treats | Breath & Dental | Dogs | 70g

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Pure and Wholesome Blogs

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Bug the Jack Russell x Chihuahua

Bug is a Wire Hair Jack Russell x Smooth Coat Chihuahua. She’s tan and white, with long wispy Jack Russell hairs among her smooth coat. Her personality is spunky as, she’s not a dog who likes to Read more

Cooper the Mini Dachshund

Cooper is a 9-week old red smooth-haired Mini Dachshund (a sausage dog!) Although little in size, he has a HUGE personality and an even bigger bark - which his pawrents discovered very quickly afterRead more

Rosie the Bichon Frise cross Shih Tzu

If you are thinking of getting this type of dog, know that they are very loyal and loving and always want to be by your side. You will have to get used to those sad puppy dog eyes every time they seeRead more

Summer Clean with FURminator and COCO Clean

Fur…everywhere…. And Sand! Groan!! For real! My dog should be bald I’ve brushed him that much and that often & I’m sure my poor vacuum cleaner has ¾’s of the beach in it…. Summer beach fRead more

Do you have a Backyard Baby?

I love mud. Grubby fingers. Mushy gunky chunks in my hands squeezing between my fingers. I love the feeling. I love how it all comes from my backyard and how I have taken care of my own waste. I loveRead more

Why is my Dog not eating?

Will you just eat the food! C’mon, I know it’s not steak but it’s good, I mean it smells funky to me but you like that right?? What if I add some gravy….you’re not meant to just lick theRead more

The Grass Can Be Greener...

Ok, so when you hear “Honey, I think there is something seriously wrong with the dog” said in a very serious “grown up” voice, like every other fur-parent…I PANIC!! What’s wrong withRead more

Say Hello to No More Stinky Dog Breath

Sunny, Sunday morning ... the birds chirp away and the waves roll in and out. You can really feel that this is shaping up to be a great day. As the clock strikes 6:15, the whole family have one byRead more

Life before Little Genie Compostable Baby Wipes

I’m a wet-wipe fanatic and I could possibly start a movement...Read more

How To Choose Which Nature’s Miracle Pet Clean-Up Product To Use

The Nature’s Miracle natural pet clean up range are some of our most popular products but there are many products in the range and it can be tricky to know which product to use when. We haveRead more

Why is Air Dried Pet Food So Good?

We’ve recently started offering the Isle of Dogs air dried food range for cats and dogs. One of our early testers described it as like cocaine for pets - they go nuts for it. Pure and Wholesome dRead more

How to Compost Little Genie Biodegradable Disposable Nappies

Our Little Genie compostable nappies and nappy pants are some of our most popular products. They are popular because they are safer for babies and toddlers as they don’t contain nasty ingredientsRead more

About Pure and Wholesome

We want to be your most trusted, convenient source of pure and wholesome products for your family, pets and home. We search for ethically sourced, quality products that are pure or wholesome or both, created by people who care about good things made well and produced sustainably.

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